Designers always get an advice from clients to add something extra to make the design look exceptional and unique. This has actually become a common norm amongst clients. To make your designs outstanding typography plays a big role. It is always important for designers to try and get their message reach the readers of their designs. Typography always adds that something extra element to your designs. Some of the best Designers have collection tons of beautiful fonts which they could use whenever they. Designers know that a poor readability could turn the visitors away.
source : http://artatm.com